The Ecosystem of Research: various methods and their insights

What’s the best method to get the data you're after? What about data that might impact your business, but you’ve never heard of it? Learn different ways to measure the numbers and to explore “the why'' behind customer behaivours. Drive your business closer to your customer’s needs and maximise impact by learning everything that the Human Insight Platform offers. In this workshop, discover insights that can positively affect your business decisions, planning, product life cycle, development, design, marketing, and more. Increase profits, customer retention, and service assessment by streamlining your testing for maximum efficiency. 

Method to the madness: benchmarking the user experience: Candace Silvera

What if you were told to rerun the same test over again and again? Harness the power of UX benchmarking to track performance over time against competitors and your industry at large. This interactive workshop will give attendees the strategies, tips, and tricks they need to establish a successful benchmarking programme and deliver impactful human insights.